Social Entrepreneur & Thought Leader

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If you are being called on to share your founder story or want to step into thought leadership in a much bigger way through speaking, these programs are for you.

From clarifying your founder story to getting crystal clear on your message and learning how to share that message with the greatest impact, you’ll be guided through the entire process. You’re here to make a difference, and thought leadership speaking is the path. 

Yet becoming a truly effective speaker who excels at delivering presentations, keynote speeches and captivating TED talks isn’t something we’re taught at school or work. So that’s what we’re here for — to help you become the kind of speaker who nails it every time you step onto the stage.

Your voice matters. Make it heard.


When I work with Michelle, I feel like I’m peeling back the layers of who I am as a person, in addition to creating an impactful talk. Her strategic advice and guidance has been invaluable. I trust Michelle implicitly.

Grace K, Founder, The Hivery

Learn how to share the message that only you can share, and do it in the most effective way possible.

Your voice matters, especially when you know how to use it to serve others.

Live Programs

We start in January. Only 10 Seats Available.


A high-touch speaking mastermind to support you in becoming a recognized thought leader in your industry. Beautiful in-person retreat and online connection. This is our premium program for thought leaders. We start in January, only 10 7 seats available.


Dive deep to reveal the stories from your experience that are most meant to serve others. Live online program to support you in becoming the most authentic and connected speaker and thought leader possible.

Always Available Programs


An online course that covers the essentials of speaking with impact. Perfect for individual contributors and mid-level leaders.


An online, self-guided course that teaches you to use your own story and lessons-learned to craft and deliver a talk that changes lives and naturally attracts clients.


I stepped up to the plate for speaking events – I leaned in; said yes, even when I questioned whether or not I was deserving. Now, I’ve spoken in some fashion every week for the last six. It’s been a crazy streak of opportunities!

Maddie Callander

Speaking in a compelling way from the stage is a learned skill.

Even those who seem to have natural charisma when delivering presentations or speeches have spent dedicated hours crafting their talk and rehearsing.

How Will Your Life & Work Be Better as a Result of Our Work Together?

  1. Release the uncertainty and fears that have gotten in the way of you becoming the caliber of speaker you know you are meant to be.
  2. Connect with your deepest vision and create a plan for stepping fully into that vision as a speaker and leader in your industry.
  3. Reveal your unique speaking style, the one that feels true to you and adds spunk and zing to your speaking that lights up your audience and inspires them to action.

Meet Michelle

Michelle Barry Franco is the founder and lead facilitator for Speak So It Matters. She has helped over 1,000 people become more captivating, engaging speakers.

She’s devoted over thirty years of her life to the study and practice of public speaking. Along the way she earned a Master’s degree in Speech Communication, a BA in Cognitive Psychology and a certification in Whole Person Coaching. In addition to spending 10+ years teaching public speaking at the college level, she’s worked with organizations in many industries, including technology, insurance, finance, health care, pharmaceuticals, and non-profit sectors. Whether a C-suite leader or rising individual contributor, Michelle teaches them to express their ideas with clarity and confidence.

Witnessing the positive ripple effects of leaders’ stories, lessons learned, and expertise is the greatest joy in Michelle’s professional life.

A Sample of Our Clients